Thursday, March 21, 2013

Christian Louboutin -History And Advertising

Christian Louboutin is French Footwear designer who has founded fashion company, whose shoes are famous for their red soles. This shoes thought to be one of the most expensive , classy and sexy.

Fascinated by world cultures, he ran away in his teens to Egypt and spent a year in India. Louboutin returned to Paris in 1981, where he assembled a portfolio of drawings of elaborate high heels. He brought it to the top couture houses. The effort resulted in employment with Charles Jourdan. Subsequently, Louboutin met Roger Vivier, who claims to have invented the stiletto, or spiked-heel shoe. Louboutin became an apprentice in Vivier's atelier.
Going on to serve as a freelance designer, Louboutin designed women's shoes for Chanel, Yves Saint Laurent, and Maud Frizon. In the late 1980s, he turned away from fashion to become a landscape gardener and to contribute to Vogue but missed working with shoes and set up his company in 1991.
With funds from two backers, he opened a Paris shoe salon in 1991 with Princess Caroline of Monaco as his first customer. She complimented the store one day when a fashion journalist was present, and the journalist's subsequent publication of Princess's comments helped greatly to increase Louboutin's renown. Clients such as Diane von Fürstenberg and Catherine Deneuvefollowed. Later, those interested in his stiletto heels have included Lady Gaga, Joan Collins, Jennifer Lopez, Madonna, Gwyneth Paltrow and Kim Kardashian. Sarah Jessica Parker wore a pair of shoes by Louboutin for her wedding. Britney Spears wears a pair of high-heeled Louboutins in her music video If U Seek Amy that were not available for sale until a month after the video was released.
Louboutin has topped the Luxury Institute's annual Luxury Brand Status Index (LBSI) for three years; the brand's offerings were declared the Most Prestigious Women's Shoes in 2007, 2008, and 2009 (tells us wikipedia)

Really memorable ad campaigns, scroll down to see more:





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Iulia



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